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The "Colorado consumer protection act" generally prohibits persons from engaging in a deceptive or unfair trade practice in the state, and permits the attorney general to identify by rule specific acts, practices, and methods that constitute unfair or deceptive trade practices.

A new proposed amendment will allow greater protection by relieving consumers of presumption evidentiary requirements. Although not required by statute, case law interpreting the act has resulted in a requirement that plaintiffs separately establish that a defendant’s challenged practice caused a significant public impact. In order to eliminate this additional burden on consumers, the bill creates a rebuttable presumption that a significant public impact has occurred when a plaintiff offers evidence that a defendant engaged in a deceptive trade practice. The bill has been referred to the Senate judiciary committee.

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